Product Branding
Chem 2010 Anti Bacterial Liquid:
Before starting Access, Alan worked for the Wilsenach Group (no longer in existence). He was part of the team that created Astro's, a Cadbury's consumer candy product:
The original Astro's was designed and printed as a 3D stereoscope, all the promotional material for the new product launch was designed around stereograms and space. Alan's role included design, finished artwork and 3D stereoscopic and stereogram illustration.
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| Astro's original 3D stereoscope packaging. | Astro's original packaging Final Art. |
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| Astro's mini multi-pack. |
The product broke into a very competitive sector of the market at a high percentage and has been able to maintain the position through strong visual communication and great design.
Alan also designed and illustrated the Stereogram for the collectable series Astro's campaign:
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| 8 collectable pack backs. All 8 packs together produce the Astro's Rocket stereogram: |
After more than 15 years Astro's is still a leader in the "lots of" sector for candies in South Africa.
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